HOLA
I’m Jon — a Chicago-based interdisciplinary creative director originally from Rosario, Argentina. I combine cinematic vision with strategic clarity, shaped by a background in architecture and urbanism. Since 2019, I’ve co-founded GAZ Creative Agency, a full-service creative studio specializing in brand identity, web design, content creation, and strategic storytelling for modern brands.
My love for spatial design and movement bleeds into everything I create — from visual identities to editorial photography and immersive campaigns. Whether directing a brand shoot or crafting a digital experience, I build narratives that feel both grounded and elevated.
I’ve never subscribed to the idea of picking a niche. My perspective comes from moving fluidly between disciplines, from studying cities and architecture to shooting photos, building brands, and directing audiovisual material. That range isn’t a gap to fix—it’s the reason my work feels cohesive across every medium. All those experiences shape how I see, think, and execute. It’s not about doing one thing—it’s about seeing the bigger picture and making it all connect.
My work is rooted in two questions:
What story does this brand need to tell?
How do I shape a visual experience around it — online, in print, in frame, in life?
If you’re ready to turn ideas into moments that matter, let’s talk.